Retail Concepts

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Gibam India has the ability and the experience to develop a complete Retail Concept.

It can be a work that defines the concept of a new brand, or the refreshing of an existing brand.

Giving to Gibam India the task of making a new store concept means that this challenging work is entrusted to a company that has within its structure competent retail designers, retail equipment technicians and a manufacturing unit: that’s why with Gibam India this work can be done efficiently as a one-stop solution. The direct involvement of Gibam Italy, if required, gives an added value to the work and can include the support of designers of international renown.

The Steps Of Retail Concept Development

STEP 1

DEFINITION

The first step is to work with you and draft a clear image of your goals and expectations. This is done through:

  • Market research
  • Brand comparison
  • Client's positioning
  • Analysis of all retailer's ideas
  • Collection of all retailer's information

STEP 2

CREATION

Based on the information and guidelines agreed during DEFINITION, our designers do the CREATION of the Retail Concept. This work includes potentially all these aspects:

  • Store concept Look & Feel
  • Shop-in-shop & Pop-up design
  • Interior first proposals for materials
  • In-store graphics Signage & way-finding
  • In-store digital integration

STEP 3

IMPLEMENTATION

Based on the feedback of the retailer about the Store Concept presented and amended during CREATION, Gibam India gets then to transform visual ideas into products. This happens through technical drawings, 3-D visualization and real prototyping, and covers:

  • Ideal layout
  • Layout applied to an existing store
  • Creation of a book of shop-fittings and furniture
  • Digital view of a store where the retailer can walk
  • Prototypes
  • Mock-ups
  • Quotations